Visual Capitalist In 2021, the Big Five tech giants—Apple, Amazon, Google (Alphabet), Meta, and Microsoft—generated a combined $1.4 trillion in revenue. What are the sources of this revenue, and how does it breakdown? We’ll dive into the main ways that these big tech giants generate revenue, and take a look at how much their revenues have increased in recent years. there are two main ways that big tech companies generate revenue: • They either sell you a product • Or sell you as the product to advertisers Apple, Microsoft, and Amazon fall into the first category—like most traditional businesses, these companies offer customers a physical (or digital) product in exchange for money.